In October 1973, American drivers pulled up to petrol stations and found them empty. The Arab members of OPEC had cut off oil exports to the United States in retaliation for its support of Israel during the Yom Kippur War. The price of a barrel of crude oil rocketed from roughly $3 to nearly $12 — a 400% increase that hit consumers almost overnight. Six years later, the 1979 Iranian Revolution toppled the Shah and sent prices surging to nearly $35 a barrel (approximately $144 in 2026 dollars). Together, these two crises permanently rewired the relationship between Western consumers and the internal combustion engine.

1973
Arab Oil Embargo
Oil surges from $3 to $12/barrel. Japanese imports grow from <3% to >20% of the US market. CAFE standards introduced in 1975.
1979
Iranian Revolution
Prices surge to ~$35/barrel ($144 in 2026 dollars). Average US fuel economy nearly doubles over the decade. The age of the gas-guzzler ends permanently.

The 2025/2026 Iran energy shock, triggered by renewed conflict disrupting Persian Gulf supply chains, carries unmistakable echoes of those earlier crises. The difference this time is that the alternatives are far more mature.

What Is Different This Time?

What makes the current moment distinct is not the disruption itself — it is what consumers are being disrupted toward. In 1973, the only alternative to a large American V8 was a smaller petrol engine. Today, there is a fundamentally different option, and it is becoming cheaper by the year.

Battery Pack Cost per kWh — The 90% Decline
2010
~$1,200
2016
~$600
2020
~$240
2024
<$100
Source: BloombergNEF. A decline of over 90% in fourteen years.

Running costs tell an equally compelling story: charging an EV costs the equivalent of paying 40 to 60 cents per litre of petrol — roughly half to a third of pump prices, even before the current Iran-driven spike. This is no longer an environmental argument. It is an economic one.

Can US Tariffs Stop the Chinese EV Tide?

The United States has placed its bet on the tariff wall. In 2024, the Biden administration raised duties on Chinese electric vehicles to 100% — maintained and extended under the Trump administration. Without tariff protection, Chinese EVs — manufacturable and shipped to the US at $25,000–$30,000 for a competitive family car against the US average of over $50,000 — would devastate domestic production within years rather than decades.

The answer increasingly appears to be not confrontation, but convergence. President Trump has framed the position clearly: Chinese vehicles are welcome in the United States as long as they are built in the United States.

"The joint venture model that built the modern Chinese auto industry in the 1980s and 1990s may now be running in reverse: this time, it is American and European manufacturers seeking access to Chinese capability."

The most instructive live example is the ongoing technology discussions between Ford Motor Company and Geely — covering battery architecture and drivetrain licensing. Volkswagen has moved further still, deepening its partnership with SAIC and taking a strategic stake in Xpeng. These are rational responses to a technology deficit that tariffs alone cannot close.

The commercial freight sector sharpens the urgency. Electric trucks and delivery vehicles — led by BYD's commercial division, Volvo Electric, and US-based Rivian — are already demonstrating total cost of ownership advantages over diesel on high-utilisation routes. Fuel represents 25–35% of operating costs for a long-haul fleet; electrification is compressing that figure dramatically.

Is There a Guaranteed Outcome?

The fuel price shocks of 1973 and 1979 demonstrated beyond doubt that consumers will abandon the combustion engine when the economics compel them to. What is new in 2025 is that electric vehicles are becoming the cheapest option to buy and the cheapest to run. When a fuel crisis pushes up the cost of staying with petrol and the alternative has never been more affordable, the decision is no longer ideological — it is mathematical. Demand for electric passenger vehicles globally reached a record in March/April 2026.

The View from Monard

The electrification of personal and commercial transport is not a question of if. US tariffs will shape the route — through joint ventures, licensing deals, and domestic production rather than direct Chinese imports. The Ford–Geely talks and Trump's own "build it here" framing point toward the same conclusion: the technology will cross the Pacific; only the paperwork will be different.

Our view is unambiguous. This transition will be driven by the oldest and most reliable force in economic history: a better product at a lower price. The combustion engine had a magnificent century. Its successor is already on the road, and it is getting cheaper every year.

Disclaimer

The views expressed in this publication represent the internal perspectives of Monard Infrastructure Inc. and are intended solely for informational purposes. Nothing contained herein constitutes financial, investment, legal, or professional advice of any kind, nor should it be construed as such or relied upon when making any investment or business decisions. Past performance is not indicative of future results. Recipients are encouraged to seek independent professional advice tailored to their specific circumstances before acting on any information contained herein.

Please note: The Ford–Geely battery licensing discussions are ongoing and not yet finalised as of publication. Statistics sourced from Bloomberg NEF, Goldman Sachs, US Bureau of Transportation Statistics, and Congressional Research Service.